Health Innovation and Education Cluster South West
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Prescriptions Blog - New York Times
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Drug Makers Dial Down TV Advertising
02/02/2012 11:27 PM
Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition.
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F.D.A. Approves Drug for an Advanced Skin Cancer
30/01/2012 08:44 PM
The drug, Erivedge, made by Genentech, was approved for adults with basal cell carcinoma that has spread elsewhere in the body or those who are not candidates for surgery or radiation.
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Despite Generic Rivals, Branded Drugs Still Sell Well
25/01/2012 09:36 PM
Drug companies are finding lucrative foreign markets for their brand-name drugs after patents expire in the United States and unleash generic competition.
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Doctors Refer More Patients to Specialists
23/01/2012 09:16 PM
A new study finds that primary care doctors are referring patients to other doctors at double the rate of a decade ago. The reasons are unclear but the researchers say the practice is driving up health care costs.
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